隨著全球環境問題的日益嚴重和綠色運動的蓬勃興起，市場營銷如何適應人類社會可持續發展的需求已成為當務之急。酒店綠色營銷正是順應從保護環境、反對汙染、充分利用資源的角度出發，通過研制產品、充分利用自然資源、變廢為寶等措施，滿足客人的綠色需求，實現酒店的營銷目標。酒店綠色營銷作為可持續發展戰略的有效途徑，無疑成為現代酒店營銷的必然選擇。實施酒店綠色營銷，應堅持做到：第壹，節約材料費，保護地球資源；第二，確保產品使用的安全、衛生和方便，有利人們的身心健康和生活品質提升；第三，引導綠色消費，培養人們的綠色意識，優化人們的生存環境。
2.酒店品牌營銷
在產品的相似度越來越高，而客人對產品的挑剔越來越苛刻的時代，品牌營銷已成為酒店服務企業不可或缺的選擇。拍品牌是壹種名稱、術語、標識、象征、設計或是它們的相互組合。擁有壹個廣為人知、備受尊崇的品牌，對酒店而言，就是擁有了壹種資產、壹種資源；對購買該酒店產品的客人而言，這是質量、方便、地位等需求得到滿足的保障；對該酒店的競爭對手而言，這是相互區別的標誌，也是保持市場份額的利器。
3.酒店文化營銷
酒店文化營銷是指酒店充分運用文化力量實現酒店戰略目標的市場營銷活動。在營銷過程中主動進行文化滲透，提高文化含量，以文化作媒介與客人及社會公眾構建全新的利益***同體關系。酒店文化營銷的實施，主要通過以下途徑進行：首先，酒店借助於或適應於不同特色的環境文化開展營銷活動；其次，酒店在制定市場營銷戰略時，須綜合運用文化因素實施文化營銷戰略；第三，文化因素須滲透到市場營銷組合中，制定出具有文化特色的市場營銷組合；第四，酒店應充分利用營銷戰略全面構築酒店文化。
With the burgeoning global environmental problems become increasingly serious and the green movement, marketing, how to adapt to the needs of sustainable development of human society has become imperative. The hotel green marketing is precisely in response to protect the environment against pollution, and make full use of the resources point of departure, through the development of products, make full use of natural resources, turning waste into wealth and other measures to meet the green needs of guests, hotel marketing objectives. Hotel green marketing as an effective way of sustainable development strategies, and will undoubtedly become the inevitable choice of hotel marketing. Implementation of the green marketing of the hotel, should adhere to do: First, save the cost of materials to protect the earth's resources; second, to ensure that the use of the product safety, health and convenient, beneficial to people's health and life quality improvement; third, green consumer guide , cultivation of green awareness, optimize people's living environment.
Hotels cultural marketing refers to the hotel to make full use of the cultural power to achieve the marketing activities of the hotel strategic objectives. Initiative in the marketing process and cultural infiltration, and improve the cultural content of culture media to build new community of interests between the guests and the public. Implementation of the marketing of hotel culture, mainly through the following channels: First, the hotel by means of marketing activities to adapt to the different characteristics of the environmental culture; Secondly, the Hotel in the development of marketing strategy should be integrated use of cultural factors to the implementation of cultural marketing strategy; Third, cultural factors must penetrate into the marketing mix, marketing mix to develop the cultural characteristics; Fourth, the hotel should take full advantage of the marketing strategy to build a comprehensive hotel culture.